IMCA | November 29, 2007
The Musée d’Art Moderne Grand-Duc Jean, Mudam Luxembourg, has had the honor to receive a “Golden Award” at the International Museum Communication Awards (IMCA). Mudam received this highest distinction in Brussels, on November 29th, 2007, in the “Corporate Design”-category for its “Can’t Wait!” communication campaign. This campaign was realized for the opening of the museum in July 2006 by the Mudam team, in collaboration with the graphic designers Ott+Stein, Oliver Peters and the artist Jean-Christophe Massinon.
Commentary reported by the President of the Grand Jury Damien Whitmore, Director of Programming, Victoria & Albert Museum, London: “The Jury felt that this is a sensational campaign (Can’t wait). It is immediately arresting with fantastic use of type and images. It transforms the traditional nature of a campaign and turns it into something exotic and interesting. Beautifully produced, strong, punchy and fabulous.”
KURSK | November 12, 2007
Type: Logo Year: 2007